Pick up the new iPad and suddenly, it’s clear. You’re actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love.
To make that hands-on experience even better, we made the fundamental elements of iPad better — the display, the camera, the wireless connection. All of which makes the new, third-generation iPad capable of so much more than you ever imagined.
Retina display.
See everything like never before.
Four times more pixels than iPad 2. Razor-sharp text. Richer colors. The Retina display transforms the entire iPad experience. So everything looks and feels incredibly lifelike and perfectly detailed.
Pixels-perfect performance.
It's even more than meets the eye.
The A5X chip with quad-core graphics drives four times the pixels of iPad 2 yet it delivers the same smoothness and fluidity iPad is known for. Even with all that extra oomph, the new iPad still gets an amazing 10 hours of battery life.
The iSight camera.
Your memories have never been clearer.
The new iPad features Apple’s 5-megapixel iSight camera. Designed with advanced optics, it lets you shoot gorgeous photos and 1080p HD video.
Ultrafast 4G LTE.
Full Speed Ahead.
Built with the latest in wireless technology, the new iPad lets you connect to fast data networks around the world — up to 4G LTE.
Dictation.
Talking is the new typing.
Write an email. Send a text. Search the web. Or create a note. And do it all with only your voice. Instead of typing, tap the microphone icon on the keyboard. Then say what you want to say while your iPad listens. When you’re done, tap anywhere on the screen and, just like that, your spoken words become written words. Dictation also works with third-party apps, so you can do things like update your Facebook status or share a thought on your Twitter feed.
The web is even more captivating on the new iPad, thanks to the Retina display. Text is sharp and crisp. Colors are vibrant and true to life. And browsing is fast and responsive.
Mail
Email, fun? On iPad it is. Because you can flick through your inbox. Tap to open attachments. Pinch to zoom. And turn iPad to landscape to change your view.
Camera
Unbelievable moments have a way of sneaking up. Luckily the new iPad features a 5-megapixel iSight camera perfect for still photos. If the moment calls for motion, shoot a video instead. The new iPad does that, too — in 1080p HD.
Photos
Every shot is a perfect shot when you view it on the new iPad. The high-resolution Retina display makes your photos look so good, you’ll be compelled to show
them off.
Photo Booth
Make that face and it’ll stay that way, courtesy of Photo Booth on iPad. It lets you take some downright nutty pictures of yourself. Or of your friends. Pose
for the camera, apply an effect, and dare yourself to share it.
FaceTime
You can tell them how you’re doing. Or you can show them. FaceTime on iPad lets you have it both ways. From anywhere in the world.
Maps
Find your way from here to there and back again. Using GPS or a known Wi-Fi hotspot and a digital compass, Maps on iPad shows you where you are.
Newsstand
The charm and selection of a corner newsstand are on your iPad. Newsstand puts all your newspaper and magazine subscriptions in one place.
Messages
iMessage lets you send text messages to anyone with an iPhone, iPad, or iPod touch running iOS 5. The best part: If you’re texting over Wi-Fi, it’s free and
unlimited.
Calendar
Meetings, appointments, engagements, birthdays, anniversaries. They all have their time and place with Calendar. It makes your schedules easy to manage —
even when everything happens at once. And iCloud keeps them in sync across all your devices.
Reminders
Forgetting happens way too often. That’s why iPad helps you remember with Reminders. Create a list of have-to-dos, want-to-dos, or whatever you like. Set a
due date, and Reminders notifies you so you stay on track.
Contacts
Contacts isn’t just names and numbers. It’s email addresses, IM nicknames, birthdays, anniversaries, websites, and anything else you can think of about
everyone and anyone you know. In sync across all your devices, thanks to iCloud.
App Store
The App Store is home to over 200,000 apps made for iPad. Many of them are free. Just sign in with your Apple ID — the same one you use to buy music from
iTunes — to download any app instantly. And keeping your apps up to date is a cinch, because iPad lets you know when updates are available.
iBooks
Both a way to read books and a way to buy them, iBooks transforms the simple act of reading into something simply delightful.
iTunes
Open the iTunes app to shop for thousands of HD movies and TV shows (up to 1080p HD, to be exact) 24/7/365.5 While you’re there, pick up a song or two. There
are over 20 million to choose from. And iCloud lets you access your iTunes purchases from every device you use — iPad, iPhone, iPod touch, Mac, or PC.
Music
If you love listening to music, you’ll love seeing it, too. On the new iPad, the Retina display brings colors to life. So album art looks like a work of art.
Tap to flip an album over to see a list of tracks, rate it with one to five stars, or pick a song Genius can use to create a Genius playlist.
Videos
The gotta-see-it-to-believe-it clarity of the Retina display on the new iPad lets you watch 1080p videos at their full HD resolution. So get ready for more
gripping entertainment than you ever thought possible.
YouTube
YouTube on iPad makes videos easier to find and more fun to watch (and rewatch). With the new iPad, you can gape in shock or laugh in fits at a YouTube video
in HD.
Notes
A great idea could strike at any moment. Before you lose it, pull out iPad and jot it down in Notes. With iCloud, all your notes stay with you on every
device you use. So you can think of Notes as the keeper of anything important or anything, period.
Game Center
In the world of Game Center, taking pleasure in bringing someone down is a cardinal rule. Challenge your friends or complete strangers. Play one on one or as
a group. When the dust settles, visit the leaderboards to see who reigns supreme.
The new iPad 
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